From Amsterdam Grit to Australian Coast
I’ve spent the last 20 years at the intersection of concept, craft, and technology. My career has been a journey through some of the world's most influential creative hubs, starting with a formative internship at Firstborn in New York City, maturing through the digital boom in Stockholm, and spending over a decade in Amsterdam running my own studio.
What defines my approach is a "founder’s mindset." Whether I’m part of a large multidisciplinary team for a global adidas launch or managing a small team of specialists for Dyson, I focus on connecting the gap between high-level strategy and the actual sweat of the craft. Being Hyper Island-educated and starting as a self-taught front-end developer and digital designer gave me a unique perspective: I don’t just see a visual; I see a system.
Today, I’ve traded the canals of Amsterdam for the coastline of New South Wales. My move to Australia with my wife and young son marks a new chapter, both personally and professionally. It’s here that I’ve launched Studio Godi l’onda, a name that reflects my philosophy of "savouring the wave."
I’m now focused on bringing that international experience to the Australian market, offering a boutique, intentional approach to brand and digital work. Whether I’m working as an embedded lead within a team or taking on a project from the ground up, my goal remains the same: creating work that matters for brands that have something real to say.
Hello World
I’m an Amsterdam-based Creative & Art Director with hands-on design and conceptual skills, a passion for new technology, and multi-diciplinary experience in digital advertising. I work directly with brands, advertising agencies and production houses (digital,film and CGI) which creates a variety of creative oppotuninties that I really enjoy.
I studied at the globally recognized school of digital media, Hyper Island in my native Sweden, before starting out as a a full time digital designer and front-end developer. This laid the ground for my broad understanding of interactive, digital and UX design.
Before going freelance I worked at some of the most renowned interactive agencies in Europe and the US, as well as creating award-winning campaigns for some of the world’s leading brands.
I’m available for freelance work world wide. Feel free to contact me with any requests.
Hello World
I’m an Amsterdam-based Creative & Art Director with hands-on design and conceptual skills, a passion for new technology, and multi-diciplinary experience in digital advertising. I work directly with brands, advertising agencies and production houses (digital,film and CGI) which creates a variety of creative oppotuninties that I really enjoy.
I studied at the globally recognized school of digital media, Hyper Island in my native Sweden, before starting out as a a full time digital designer and front-end developer. This laid the ground for my broad understanding of interactive, digital and UX design.
Before going freelance I worked at some of the most renowned interactive agencies in Europe and the US, as well as creating award-winning campaigns for some of the world’s leading brands.
I’m available for freelance work world wide. Feel free to contact me with any requests.
Experience
Founder & Creative Director Founder & Creative / Art Director Creative Lead / Art Director Digital Director Art Director / Front-end developer | Art Director / Front-end developer Web Art Director Production Artist Intern Student |
Freelance Creative / Art Director Creative Lead / Art Director Digital Director Art Director / Front-end developer Art Director / Front-end developer | Web Art Director Production Artist Intern Student |
Mini-bio: Born and raised in the '80s. Made from tall Nordic DNA. Interested in all things beautiful. Always craving new tech and tinkering with old. Hustler by day, gamer by night.
Let's make something together
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