HEJ, I'M OSCAR. 
A CREATIVE DIRECTOR 
FROM 🇸🇪, CRAFTING
IDEAS & DESIGN IN 🇦🇺

For the Mountains 🏔️

From mountain adventures to the journey of changing our legacy. Created for adidas in partnership with PrimaLoft® and Parley for the Oceans to innovate a new era of sport and help end plastic waste.

Made to be remade

100% Recyclable. adidas' first running shoe that will never be thrown away. Presented to the world by Willow Smith in NYC.

I acknowledge the Darkinjung and Guringai peoples as the Traditional Custodians of the land on which I work and create.
I pay my respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

The Pricescanner

Before AI was in everybody's pocket we actually needed to do some research to find the best prices. Or you just had Staples do it while you watched kittens and...

Good looks in Copenhagen

Social content celebrating Dyson's presence at Copenhagen Fashion Week. One team member on-site captured footage, which I directed and edited live from Amsterdam, enabling us to publish content in real time.

CLIENT & COLLABORATOR: Dyson

We know plastic is the problem. But if things don’t change, our oceans will be filled with more plastic than fish by 2048. We’re running out of time.

adidas PRIMEBLUE, while not the only solution, is one innovation heading in the right direction. Made with Parley Ocean Plastic, without compromise on performance. We provoke the tide of change.

Social E-vites to trail running

Social content for various Asics trail running events around the world. Fresh concepts built on recycled footage and graphics, with added animation and flair.

CLIENT & COLLABORATOR: Asics

Free to be me

The new Philips range eliminates traditional compromises in grooming performance; enabling men to be uncompromisingly themselves.

There is therefore a sense of liberation and freedom. Liberation from traditional category compromises and expectations to conform. Freedom to choose, define, create and showcase one’s authentic self to the world.

A clean holiday

Social content for Dyson through reimagined video content with fresh ideas for days that call for extra celebration. Nothing like celebrating a holiday with some extra vacuum cleaning. 😅

CLIENT & COLLABORATOR: Dyson

Hello TikTok

Dyson Germany teased their TikTok debut with a film created in just 24 hours, garnering 5 million views on day one.

Following the launch, they extended a warm welcome to their new followers.

CLIENT & COLLABORATOR: Dyson

Not made for normal

Where heat screams from the skies. Steam rips up through the ground. Rivers boil. Bones bake. Lakes burn. Earths shake.

The global adidas “Not Made For Normal” campaign evokes the unstoppable mindset of the creators, and extreme features of the garment technology in the adidas Climachill gear.

Forget Cold

This was a global Climaheat campaign for adidas. The products featured in this campaign were the best performance products in its class. They provided high-end elemental protection through world class intuitive temperature management technology.

One of the main technologies through out the product line was the heat seals which had a very distinctive look with its warm red color. The look and feel of these heat seals inspired the tag line as well as visuals and graphics through out the campaign.

CLIENT & COLLABORATOR: adidas

Wall to Wall

For Wall to Wall, Converse paired top street artists with walls in some of Europe’s most culturally vibrant cities, all in the name of bringing art to the streets. I had the great pleasure of being part of the team that documented it as the project rolled through Naples, Gent, Lyon, Barcelona and Manchester – where a dockland building, gallery front, nightclub façade and two massive city murals played canvas to our artists and their creative expression.

Check out Otone (BCN) and Faunagraphic (MAN) performing their amazing wall transformations in the films to the left.

CLIENTS & COLLABORATORS: Converse & Perfect Fools

Clients & Collaborators ☝️

What are the odds of that?

Print campaign for Unibet, running in London during the Olympic Games. A quick execution: Unibet wanted something fun and friendly that showed their passion and expertise in sport.

CLIENTS & COLLABORATORS: Unibet & Perfect Fools

Outdoor gear at its best

As part of the adidas global brand design team, we brought this clima collection to life by combining studio photography with existing landscapes, placing the product in its natural, extreme-weather environment.

CLIENTS & COLLABORATORS: adidas, Romy Treebush, Pablo Delfos, RESN