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Shavers with SkinIQ 

The next gen smart shavers

Not all faces are created the same, which is why Philips developed SkinIQ. An evolutionary shaving range crafted with AI, it personalises your shave in a way nothing else can. So you're not just getting the best shave ever; you're getting the best shave ever made for you.

Through these films, we created CGI sequences that took the viewer on a close-up journey through the technology, showcasing how the shaver guides your shave, senses your contours, hair type and density, and constantly adapts blade position, motor torque and speed, because it cares for your skin as much as your shave.

Philips S7000 with SkinIQ
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CGI renders of tech details

In action and upclose images showcasing the features of the Skin IQ S7000 and the S5000. 

One of the challenges was striking the right balance between tech and human, making the technology look sharp and credible while giving the skin a non-biological, almost abstract quality.

CGI stills
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Philips S5000
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Created with Wenneker

I contributed to the overall art direction in the initial phase, then led the CGI team with visual direction. 

CLIENT: Philips
RESPONSIBILITIES: Art Direction & CGI Direction
AGENCY: Wenneker

Mini-bio: From Amsterdam Grit to Australian Coast. Born and raised in the '80s. Made from tall Nordic DNA. Interested in all things beautiful. Always craving new tech and tinkering with old. Hustler by day, gamer by night. More about me

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