We’ve got one planet, so let’s turn this around as one team. This campaign is a celebration of changemakers: those who see challenges in sports or sustainability not as an obstacle but as an opportunity to do better.

Created in partnership with PrimaLoft® and Parley for the Oceans to innovate a new era of sport and help end plastic waste.

From Problem to Performance

A very important part of this was the innovation story. These jackets did not only look really good, they actually did good. Insulated with 100% recycled plastic — featuring 40% Parley Ocean Plastic. Created in partnership with PrimaLoft® and Parley for the Oceans to help end plastic waste. This is how the insulation was crafted from bottles.

Sustainable Art Directon

By choosing to use CGI and motion design in our campaign art direction, we created a strong narrative thread of innovation throughout the campaign, while also meeting increasing consumer expectations in terms of creating more sustainable campaigns. These recreated fictional natures gave us the oppoortunty to showcase the products in different winter / autumn landscape without travling to multiple locations. 

Graphical layout system

The photography together with graphical elements and CGI where combined into master layouts. The clean bright design with the background pattern were a simple nudge to the Terrex patten in the jackets and the renewd process loop highlighted the material innovation that these products featured.

Hundreds of assets where built out and incorporated into a toolkit that came with guidelines so that the local markets could adapt them after their own needs and channels.