Swift on the Mountains
Hiking on the fly - The joy of unplanned outdoor adventures
Planning is overrated. The real fun comes when you just drop and go. With the TERREX Swift R3, you’ve the perfect shoe to do just that.
That first moment when you slam the car boot shut and fix your eyes on the adventure ahead. Stopping mid-trail to look around and realizing you and your buddies are in nature’s earthy palette, creating memories together.
In this campaign we refreshed the positioning of the TERREX Swift franchise with the release of the TERREX Swift R3. The SWIFT R is adidas most versatile fast footwear in range. The R3 is a model revolution, similar to what the SWIFT R was 10 years ago. Lighter, more agile and so much faster in the mountains, taking in the cues that the younger generation of hikers is looking for, a more agile trail running inspired hiking shoe.
We created a hero film around the idea of spontaneous adventures in nature with friends that are enabled by the Swift R3. In addition to this, we also shot product in action stills and moving content. Additionaly we incorporated the smaller launch of the TERREX MYSHELTER Gore-Tex Active Jacket and combined it with this launch.
In this campaign we refreshed the positioning of the TERREX Swift franchise with the release of the TERREX Swift R3. The SWIFT R is adidas most versatile fast footwear in range. The R3 is a model revolution, similar to what the SWIFT R was 10 years ago. Lighter, more agile and so much faster in the mountains, taking in the cues that the younger generation of hikers is looking for, a more agile trail running inspired hiking shoe.
We created a hero film around the idea of spontaneous adventures in nature with friends that are enabled by the Swift R3. In addition to this, we also shot product in action stills and moving content. Additionaly we incorporated the smaller launch of the TERREX MYSHELTER Gore-Tex Active Jacket and combined it with this launch.
The power of the pack. Sophie & friends go hiking in Sweden
Sophie Odelberg is not what you’d call one of life’s planners. A Swedish action sports photographer, it goes without saying that she travels a lot for work. It’s an existence that is unpredictable and all about responding to unplanned opportunities, both socially and professionally. “My friends mean the world to me, and adventure times with them are my favourite moments ever. But because of my job, planning those trips months in advance was never really an option. So I’ve always been about having a mindset and gear that enables me to drop and go whenever I can.”
Product video
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Female TERREX Swift R3 GTX. 1 of 4 shoe videos
Product video
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Male TERREX MYSHELTER jacket. 1 of 2 videos
The products in action
Af few selected assets that we created to showcase the various shoe and jacket models in action. We got to follow a group of friends on their swift hike on the mountains.
Instagram story
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Instagram story
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Instagram story
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Social media assets
These social media assets followed the core benefits of the Terrex Swift R3: Versatile, fast and fun.
Social media assets
These social media assets followed the core benefits of the Terrex Swift R3: Versatile, fast and fun.
Social media assets
These social media assets followed the core benefits of the Terrex Swift R3: Versatile, fast and fun.
Social media assets
These social media assets followed the core benefits of the Terrex Swift R3: Versatile, fast and fun.
Product video showcasing the USPs of the shoe
Togetether with one of the original product designer we created this little video that highlights the benefits of the shoes in fast action.
Product benefits video
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Created with adidas
As the lead art director on this project I took part of creating the overall concept, setting the look and feel and planning the shoots which took place remotely due to Corona. A fun project to be part in from the beginning to the end.
DATE: December ’20
CLIENT: adidas Studio A
RESPONSIBILITIES: Concept, Art Direction
PHOTOGRAPHERS & DIRECTORS: Sophie Odelberg & Claudia Ziegler
Mini-bio: Born and raised in the '80s. Made from of tall Nordic DNA. Interested in all things beautiful. Always craving new tech and tinkering with old. Hustler by day, gamer by night.
Let's make something together
© 2020 Oscar Asmoarp All Rights Reserved.