SWIFT ON THE
MOUNTAIN

Hiking on the fly - The joy of unplanned outdoor adventures

Planning is overrated. The real fun comes when you just drop and go, and with the TERREX Swift R3, you've got the perfect shoe for it.

That first moment when you slam the car boot shut and fix your eyes on the adventure ahead. Stopping mid-trail, looking around, and realising you and your mates are in nature's earthy palette, creating memories together.

Feat. Sophie Odelberg & friends

This campaign refreshed the positioning of the TERREX Swift franchise with the release of the R3, adidas' most versatile fast footwear. The R3 is a step-change, building on what the SWIFT R established a decade ago: lighter, more agile, faster in the mountains, and shaped by what the next generation of hikers is looking for.

We created a hero film around the idea of spontaneous adventures in nature, enabled by the Swift R3, alongside product stills, moving content, and the launch of the TERREX MYSHELTER Gore-Tex Active Jacket.

The power of the pack. Sophie & friends go hiking in Sweden

Sophie Odelberg is not what you’d call one of life’s planners. A Swedish action sports photographer, it goes without saying that she travels a lot for work. It’s an existence that is unpredictable and all about responding to unplanned opportunities, both socially and professionally.

“My friends mean the world to me, and adventure times with them are my favourite moments ever. But because of my job, planning those trips months in advance was never really an option. So I’ve always been about having a mindset and gear that enables me to drop and go whenever I can.”

Female TERREX Swift R3 GTX. 1 of 4 shoe videos

Male TERREX MYSHELTER jacket. 1 of 2 videos

The products in action

A selection of assets showcasing the shoe and jacket models in action, following a group of friends on a swift mountain hike.

Social media assets

These social media assets followed the core benefits of the Terrex Swift R3: Versatile, fast and fun.

Product video showcasing the USPs of the shoe

Together with one of the original product designers, we created this short film highlighting the shoe's key benefits in action.

Created with adidas

As the lead art director on this project I took part in creating the overall concept, setting the look and feel and planning the shoots which took place remotely due to Corona. A fun project to be part in from the beginning to the end.

CLIENT: adidas Studio A
RESPONSIBILITIES: Concept, Art Direction
PHOTOGRAPHERS & DIRECTORS: Sophie Odelberg & Claudia Ziegler