Pocket Journal

Swarovski Optik x Mr & Mrs Smith

This global online campaign / platform was created for SWAROVSKI OPTIK, who teamed up with Mr & Mrs Smith to celebrate the new release of the CL Pocket binocular. The CL Pocket was the ultimate holiday binocular due to it’s small size and great quality. Guests in selected (via Mr & Mrs Smith) hotels could try out the CL Pocket during their holiday. They were then encouraged to explore their surroundings and share their experiences on the platform.

Sharing holiday stories and experiences were open for anyone and could be done in the form of pictures, video, audio or text. By doing so users are rewarded “Smith Points” which later can be exchanged for a discount on their next luxury holiday through Mr & Mrs Smith.

Campaign visual

[ Swarovski Optik ] [ Mr & Mrs Smith ]

[ Perfect Fools ]

Art Direction, UX, Design