The price scanner
Don't worry about the price, just enjoy this ad
Telling your clients that you have the lowest priced office supply seems like pretty dull advertising. And research showed that they rather watch fun internet things then actually look for the lowest prices themselves.
So we utilised the timeline of the advertising video to emphasise that Staples are constantly comparing and scanning for lower prices so that the customers don’t have to. Meanwhile they could enjoy some of the most loved things on the internet (kittens, dogs, kids etc.)…
These fun and quirky 5-15 second preroll videos was developed and produced in-house at Staples over a fast period of three weeks and shot over one day.
[ Staples ]
Concept, Art Direction, Film Direction