Show us your moves and celebrate your hood

This pan-European Converse Pro Streets campaign made it possible for anyone to celebrate their local neighbourhood by showing off their best moves. These could be anything: dance, skate flips, MC battles. Anything that was an expression of you.

The moves were captured by special cameras, custom built in industrial housings, and uploaded as short videos to the Pro Streets campaign site via Youtube. There others could support their favorites and check out interesting spots laid out on a map of each city. At the end of the game Converse celebrated the areas with the most incredible talent.

The project consisted of a unique system of cameras that were activated by the public using text messages, installed in major cities from Naples to Berlin. During the fall Europe’s kids took to the streets to perform on the Star Chevron logo.

Campaign photos

[ Converse ]

[ Anomaly ] [ Perfect Fools ] [ This Memento ]

Digital Art Direction, UX