Forget Cold was adidas’s global Climaheat FW’15 campaign. The products featured in this campaign were the best performance products in its class at the time. They provided high-end elemental protection through world class intuitive temperature management technology.
One of the main technologies through out the product line was the heat seals which had a very distinctive look with its warm red color. The look and feel of these heat seals inspired the tag line as well as visuals and graphics through out the campaign.
Social media campaign
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My main responsibility was the creative / art direction for the footwear in the campaign, the social media campaign and the production of the social media assets.
The campaign featured world class athletes like Garreth Bale, Jessica Ennis and Jeremy Lin with more.