The threat into a thread
In April ’15, adidas announced a partnership with Parley for the Oceans, an environmental organization and collaboration network that raises awareness for the beauty and fragility of the oceans and implements comprehensive strategies to end their destruction. Adidas have since that released various Parley collaboration products which have been made partially using recycled Parley Ocean Plastic™.
WE ARE WORKING WITH PARLEY TO TRANSFORM MARINE PLASTIC POLLUTION INTO HIGH PERFORMANCE SPORTSWEAR,
SPINNING THE PROBLEM INTO A SOLUTION. THE THREAT INTO A THREAD.
During some of these product rollouts I created and updated layouts for the responsive online campaigns and adidas.com. These layouts was mostly built on adidas standard framework with some added custom development which gave these sites a more distinctive Adidas x Parley look and feel.
One of the generic in-store graphics I created that told the story of the partnership between adidas and Parley in a simple way.