Perfect Fools together with Anomaly helped Converse launch this pan-european campaign to find talented people and let them represent their neighborhood in different cities. The campaign is called Pro Streets, launched to celebrate the release of the new Converse Pro Leather.
We place cameras that can be activated through SMS in neighborhoods all over Amsterdam, Berlin, London, Madrid, Milan and Paris. Here Converse invite fans to represent their area’s own original creativity by recording films of them doing their thing. The result can then be viewed, spread and rated by anyone.
My role: Technical Concept Development, Digital Art Direction, UX