CL Pocket Journal
SWAROVSKI OPTIK x Mr & Mrs Smith
This global campaign / platform is created by Perfect Fools for SWAROVSKI OPTIK, who teamed up with Mr & Mrs Smith to celebrate the new release of the CL Pocket binocular. Guests in selected hotels can use the CL Pocket during their holiday for free. They are encouraged to explore their surroundings and share their experiences.
Sharing holiday stories and experiences are open for anyone and can be done in the form of pictures, video, audio or text. By doing so users are rewarded Smith Points which later can be exchanged for a discount on their next luxury holiday through Mr & Mrs Smith.
My role: Concept Development, Art Direction, Design, UX