All eyes on the S4
Swisscom x Samsung
We at Perfect Fools helped Swisscom and Heimat Berlin with an interactive installation where people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It’s inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.
My Role: Technical Concept Development, Design, UX Development