Which way do you roll?

Volvo

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A fun, quick and interactive poll / test created together with Arnold KLP, Magic Bullit and Teymoor Ghashghai for Volvo. Through this “Volvo V40 second” test (featured both online and in a touring installation) people could find out how swedish or german they were.

By completing the test they had the chance of winning an unforgettable trip to Sweden with a Volvo.

My role: Art Direction, Design, UX, Animation

CL Pocket Journal

SWAROVSKI OPTIK x Mr & Mrs Smith

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This global campaign / platform is created by Perfect Fools for SWAROVSKI OPTIK, who teamed up with Mr & Mrs Smith to celebrate the new release of the CL Pocket binocular. Guests in selected hotels can use the CL Pocket during their holiday for free. They are encouraged to explore their surroundings and share their experiences.

Sharing holiday stories and experiences are open for anyone and can be done in the form of pictures, video, audio or text. By doing so users are rewarded Smith Points which later can be exchanged for a discount on their next luxury holiday through Mr & Mrs Smith.

My role: Concept Development, Art Direction, Design, UX

Explore the Pocket Journal

Pro Streets

Converse

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Perfect Fools together with Anomaly helped Converse launch this pan-european campaign to find talented people and let them represent their neighborhood in different cities. The campaign is called Pro Streets, launched to celebrate the release of the new Converse Pro Leather.

We place cameras that can be activated through SMS in neighborhoods all over Amsterdam, Berlin, London, Madrid, Milan and Paris. Here Converse invite fans to represent their area’s own original creativity by recording films of them doing their thing. The result can then be viewed, spread and rated by anyone.

My role: Technical Concept Development, Digital Art Direction, UX

watch the case movie EXPLORE PROSTREETS.COM

All eyes on the S4

Swisscom x Samsung

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We at Perfect Fools helped Swisscom and Heimat Berlin with an interactive installation where people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It’s inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.

My Role: Technical Concept Development, Design, UX Development

Watch the case video

CL Companion – Packing Challenge

Swarovski Optik

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Swarovski Optik launches ‘Packing Challenge’, a mobile friendly game experience to position CL Companion binoculars as the perfect travel companion. In a fun, simple drag-and-drop game, users pack their luggage for one of three expeditions with a variety of classic travel items, clothing and accessories.

The fastest and most skilful have the chance to win a pair of Swarovski Optik CL Companion binoculars. Users can also trial the CL Companion by exploring three classic travel landscapes with a photographic binocular simulator.

My role: Concept Development, Art Direction, Design

Play the Packing Challenge

Wall To Wall

Converse

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For Wall to Wall, Converse paired top street artists with walls in some of Europe’s most culturally vibrant cities, all in the name of bringing art to the streets. The project has rolled through Naples, Gent, Lyon, Barcelona and Manchester – where a dockland building, gallery front, nightclub façade and two massive city murals played canvas to our artists and their creative expression.

Check out Jango Jim, Steven Burke, Otone, Hitnes and Faunagraphic performing their amazing wall transformations in the films below.

My role: Concept Development, Art Direction, Film Direction, Photography

Otone in Barcelona Jango Jim in Gent Steven Burke in Lyon Faunagraphic in Manchester Hitnes in Naples

What are the odds of that

UNIBET

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Print campaign for Unibet which was running in London during the Olympic Games. This was a quick execution where Unibet wanted something fun and friendly, that showed that they are both passionate and experts in sports.

My Role: Concept Development, Art Direction, Design

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